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Online PR campaigns – the good the bad and the ugly

An interesting story today regarding the unpleasantly narcissistic dating site BeautifulPeople.com which bills itself as “exclusively for beautiful people”.  Loathsome as this outfit is, their latest...

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How to lose friends and alienate people on Twitter

It would be funny if it wasn’t so shameful. Microsoft’s fragrant PR team for XBox360 has provided a classic illustration of the mantra that we always try to emphasise to clients – clumsy and...

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